Bubbl'r is a refreshingly energetic beverage chock full of healthy ingredients and just the right amount of sweet. I designed the 12oz. labels for two flavors, Cherry Guava Blend'r and Pitaya Berry Nect'r, as well as the brand name of each. I then converted the can design and produced cardboard 6-unit packaging designs for each. Each flavor required point-of-sale materials for grocery/convenience stores.
Packaging and point-of-sale design.
Vita Ice
Vita Ice is a flavored, carbonated, vitamin-infused water. I had the opportunity to concept and design the 12-pack packaging in addition to attending the printing press check. I also art directed marketing campaigns like "Crave the Color" and implemented an interactive website for the Vita Ice brand.
Graphic, packaging, and web design for this nationally distributed beverage.
The Messaging Bar
The Messaging Bar is a video podcast broadcast on a monthly basis centered around empowering strategic thinking, messaging support, and creative inspiration for sales leaders. My first task was to develop a title/hero image to replace the aesthetic from previous seasons. I developed a brand sheet that would serve as a foundation for executing on the final presentation deck which included a brief, minimal intro video as well.
Brand and presentation guides/assets for an Oracle-themed podcast hosted on Zoom.
Transcend (Diebold Nixdorf)
Transcend was a theme developed specifically for Oracle's support of Diebold Nixdorf in their customer experience services pillar. The theme came to life through an ATM-inspired service journey manual, along with a customer-centric presentation deck. Since the meeting was partially on-site, I was able to elevate the experience by developing a spin-off of the trick-taking game 'WAR' called Bettelmann to play during breaks.
Graphic design, game design, video production, and layout design, to name a few.
Connecting the Moments
Our theme 'Connecting the Moments' for Marsh McLennan spoke to the complex human element in their organization. To support the sales team's efforts to win business, I crafted a branded presentation deck with motion graphics and photos to win the attention of audience members. I supported the efforts to re-engage with Marsh McLennan after the meeting by designing an infographic. I also developed and directed several videos targeted at specific audiences at MMC. You can view one of them here!
Branding, layout design, motion graphics, video production/editing, and storyboarding.
Reimagine Your Stars
The theme 'Reimagine Your Stars' for Starbucks was an evolution of the Starbucks rewards program, in which customers could 'earn stars' for purchases, games, and more. To help Starbucks realize the potential of those interactions, I developed a theme and aesthetic to match their identity and packaging design. In addition to a Starbucks branded presentation deck
with motion graphics, I also developed a short hype video with stickers to match to seal customized posters. As a mobile-friendly complement to the meeting, I designed an interactive showcase.
Print/layout design, branding, prototyping, traditional animation.
Just Coffee Cooperative
Here is a small sample of social media content that I created for Just Coffee. Another part of my role was partnering with the sales and marketing teams to keep the Shopify e-commerce site up to date. Lastly, I had the opportunity to architect a brand new website that included an interactive coffee tracker.
Content creation, print/layout design, branding, prototyping, photography, e-commerce.
